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About

Creative director, queen of side hustle and your go-to for bold, meaningful, not-so-basic ideas. Leading creative direction for global campaigns to grassroots magic.
No cookie-cutter vibes — just creative work that’s conceptually sharp and genuinely aligned.

Services

Client Experience

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United We Stand
Samantha Wills x Mount Franklin x McGarth Foundation - Branding & Collaborations

The campaign featured an exclusively designed T-Shirt in collaboration with illustrator Kelly Smith and a limited edition ‘United We Stand’ Mount Franklin water bottle. The digital campaign was featured onwebsites such as Vogue.com.au, with animations also featured at launched at The Museum of Contemporary Art, Sydney.

Projects

Projects

Space Daze Music Festival
Event Creative Direction

As Creative Director of Space Daze Festival, I lead the vision for the look, feel, and atmosphere of the entire event—bringing it to life from the ground up each year. I develop the overarching branding and annual theme, design all key visual assets including posters, digital rollouts, and the website, and managing everything from stage design to our beloved chill zones and interactive art installations. Every detail, from the first colour palette to the final lighting choice, is crafted to create a cohesive, immersive experience that feels both otherworldly and deeply connected to our creative community.

Foon Skis
Rebrand &
2019 Topsheet collection

Reworked the old branding into something more functional without abandoning the brand recognition they already had. The designs for Foon Skis needed to encapsulate a coastal mountain energy and install the handcrafted feel, intrinsic to the brand. The 2019 topsheet collection was to create consistency across all the skis.

Backyard Apres
Branding, Event Kits, Digital Marketing & Merchandise

Catering to the Squamish and Sea to Sky community, we launched a festival that was to be fun, down to earth and embody the spirit of the area. It involved a tonne of digital marketing as well as print campaigns to get the event off the ground for year one.

Longhorn Saloon
Branding, Event Kits, Digital Marketing Print Marketing & Merchandise

The brief was to bring Whistler's largest and wildest venue to life visually. The Longhorn has become the epicentre for locals and tourists, an institution with drinks always flowing and music always bumping. The venue hosts headline DJs from all over the world, and identifies as Whistler’s most iconic venue.

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